Are you a small business owner or entrepreneur and aren’t happy with your website’s performance?
This eTip is all about making the most of your website for your business. If you want to see more of a return from your website, then I’ve got 6 must-haves that are just for you!
So what are these 6 things you must have in order to have a high performing website? Keep watching!
6 Essentials For a High Performing Business Website
1. Consistent & Professional Branding
When people see your website, does it look consistent with your social media? Your website and social media should have consistent branding across all platforms.
Consistency is the key here but it needs to look professional. An amateur looking website will not attract the right kinds of clients.
First impressions are extremely important so it doesn’t matter how great you are if the way it’s presented looks cheap or unprofessional.
Make sure you don’t design something that’s just for you. You might be a huge fan of a colour or design but if it’s not something that would appeal to your clients, then it shouldn’t be on your website.
We use purple a lot ourselves but we know it’s good for our business so keep in mind you may be putting people off if you’re the only one who is a fan of a colour or design element.
2. White Hat SEO (Search Engine Optimization)
Don’t underestimate the power of good SEO.
With SEO you are making sure your website is not only something search engines will index and (hopefully) display to users but that it’s done right.
You are competing with other websites for the same key phrases users enter and your goal is to be at the top of those results when searched by your target market.
Many people lack understanding of SEO even though it’s extremely important. You’re competing with many other websites. If you don’t have good white hat SEO, then no matter how good your website is, users won’t be able to find it.
Look at essentials in onsite SEO like having your keyphase targets in things like the title tags, meta data and the URL.
A great example is if you’re selling a book. Many people will list the URL pertaining to their book as xxx.
What you should do is have a URL like this: xxx/title-of-book
The title will likely be intuitively connected to your content with good keyphrases in it and Google will be able to read that. kodulehe tegemine
You can even add the keywords you want to rank for to elements like image naming and alt tags too.
Make sure you have your desired key phases set and then include them in the onsite copy. All of this is the set up for SEO so Google knows what you want to rank for.
This part of the industry is daunting so don’t be afraid to reach out for help from someone who does professional search engine optimization. But watch out for overseas scams, do your due diligence first, and only proceed once you’re comfortable.
Look for someone who will understand your business and work with the branding, website development, and SEO together since these all work best when they are working together.
3. Responsive Website
A responsive website means your site will display well on phones and all smaller screens.
Years ago websites only had to display well on desktop computers. Now that smart phones are common, it’s important to have a website that can display well on one.
With responsive design your website will change its display while maintaining the same information, making it easily usable on a cell phone.
Designers sometimes opted to have two separate websites that would be detected by the device and would display the appropriate one. With this though, there were two websites to maintain and update.
With responsive design the template changes so you remove the redundancy of having to do everything twice. Google places a lot of importance on mobile usability so it’s a really good idea to get a responsive website if you don’t have one already